Macrolight Builder · Birmingham, MI
Yourwebsiteshouldwincustomers.Notjustvisitors.
We design, build, and host conversion-engineered websites for local businesses — so every visitor that lands becomes a real shot at winning a customer, not just a bounce metric.
Built for the local businesses people actually call
- Restaurants
- HVAC
- Dental practices
- Law firms
- Lawn care
- Roofing
- Auto repair
- Med spas
- Real estate
- Plumbing
- Chiropractic
- Pest control
What you can count on · in numbers
From kickoff to live site.
Your campaign launches in three weeks, not six months. We move at startup speed without skipping the conversion work.
Audit, in your inbox.
A written 20-point review of your current site — speed, conversion, mobile, lead flow. No commitment, no sales pitch.
Edits turned around.
Unlimited content requests once you launch. Submit it Monday, it's live Wednesday. Your site stays current.
Sample builds · hover to tilt · click to explore
Built for the way your industry actually wins customers.
Restaurants need a reservation hook above the fold. HVAC needs a phone number and a 24/7 badge. Each sample below is built around the conversion patterns that actually move the needle in that vertical — not a template with the colours swapped.
The process
From old site to lead engine in twenty-one days.
No agency theater. No mystery deliverables. Here is exactly what happens after the audit call.
We audit your current site
A 20-point review of speed, conversion architecture, mobile UX, copy, and lead flow. You get a written report — not a sales pitch.
Free · Delivered in 24 hours
We rebuild it to convert
Research-backed layouts. Copy that actually sells. Lead capture wired end-to-end. You see drafts every week, not at the end.
Launch in as little as 21 days
We host, monitor, and edit it monthly
Vercel edge hosting, uptime and security monitoring, and unlimited content edits turned around in 48 hours. You focus on your business.
Month-to-month · cancel anytime
What’s included
Everything a local business actually needs. Nothing it doesn’t.
No enterprise features for an enterprise budget. We bundle what converts — and skip the parts that bloat the invoice without ringing the phone.
$1,000
Starter build fee.
Most agencies start at $5K-$15K. Our Starter plan covers a 3-5 page lead-engine site without making you finance it.
100%
Yours, forever.
You own the domain, the code, the design. No platform lock-in, no held-hostage assets. If you ever leave, we hand it over clean.
Sub-second
Page loads, always.
Edge-hosted on Vercel's global network. Your visitors never wait — and Google notices.
Mobile-first
Looks right everywhere.
Designed for the phone where 70% of local-business traffic lands, then scaled up to tablet and desktop.
Built in
Lead capture, wired up.
Forms, click-to-call, and CRM integration ship with every build. Leads go where you actually see them.
Zero
Long-term contracts.
Month-to-month, cancel any month with 30 days notice. We earn the relationship, we don't lock it in.
How we work
Boutique. Lead-first. Local. Yours.
Four commitments we make to every client — the kind of thing you’d want to know before you write a check.
Boutique.
Limited builds per quarter.
We cap our roster on purpose. Every client gets a founder on the call, not a junior on a queue.
Lead-first.
Designed to convert, then to look good.
Conversion architecture comes before pixels. The site looks great because it works — not the other way around.
Local.
Birmingham, MI · serving the US.
We're built by Midwesterners who understand local-business owners because we are some. No outsourcing, no time-zone games.
Yours.
Own the code, the domain, the design.
Zero platform lock-in. Zero held-hostage assets. If you ever leave, we hand it all over clean — no migration fee.
From the founders
Built. Launched. Grown.
“We built Macrolight because we kept watching great local businesses lose customers to worse competitors with better websites. We’re here to fix that.”
Bradley Bayley & Nick Ottoy
Co-founders · Birmingham, MI
20-point
Audit · free · 24 hours
21 days
Kickoff → live site
Sub-second
Page loads, edge-hosted
48 hours
Turnaround on monthly edits
Pricing · no annual contracts
One build fee. One monthly. Everything included.
Pay once to build it. Pay monthly to host, monitor, and keep it fresh. Cancel any month with 30 days notice — and you keep the site, the code, and the domain.
Starter
A clean, conversion-ready launch for new local businesses.
- 3–5 page conversion-focused website
- Fast hosting on Vercel
- Ongoing security & uptime monitoring
- Mobile-first responsive design
- Basic on-page SEO foundation
- Contact form & click-to-call
Growth
Everything you need to consistently generate qualified leads.
- 5–8 pages with conversion copywriting
- Built-in lead capture system
- Analytics & conversion tracking
- Monthly performance reporting
- Unlimited content edits
- Priority support & updates
Still on the fence?
See where your site is losing customers.
Drop in your URL. We’ll run our 20-point audit and email you a written report inside 24 hours. No commitment. No sales follow-up unless you ask.
Common questions · the ones we get on every call
Everything you’re probably wondering.
Twenty-one days from kickoff to live site. Audit and discovery happen in days 1–3, copy and design in week one, build and integration in week two, polish and launch in week three. Faster is possible for smaller scopes — slower if you want it to be.
Ready when you are · booking calls this week
Book your free 15-minute audit call.
Hop on with a founder. We’ll screen-share your site, run our 20-point audit live, and show you the three biggest leaks costing you customers. No pitch, no contract — and if we’re not a fit, we’ll tell you who is.
15 minutes · No commitment · We’ll tell you straight