About Macrolight Builder
Two founders. One promise.
We build websites for local businesses that we’d be proud to send our own customers to — sites engineered to ring the phone, not just look good in a portfolio.
Bradley Bayley & Nick Ottoy
Co-founders
Why we started
We kept watching great local businesses lose to worse competitors with better websites.
Most agencies sell websites the same way they sell cars — with options packages and add-ons designed to make the invoice bigger. Local businesses get pitched enterprise tooling they don’t need, contracts they can’t escape, and platforms that hold their content hostage.
We started Macrolight because we know the other path works. Strip the build down to what actually matters — conversion architecture, copy that sells, lead capture wired up, hosting that doesn’t crash — and price it so a three-person company can afford it without financing.
That’s the entire pitch. Boutique by design, lead-first by discipline, locally owned, and yours to keep the day you decide we’re no longer needed.
2024
Founded
Birmingham, MI
Based in
5+
Verticals built
21 days
Build cadence
What we stand for
Boutique. Honest. Lead-first. Yours.
Boutique.
We cap our roster on purpose. Every client works with a founder, not a hand-off to a junior on a queue.
Honest.
If we're not the right fit, we say so on the audit call. No upsells, no scope creep — just straight answers.
Lead-first.
Conversion architecture comes before pixels. We build for the customer your visitor is about to become.
Yours.
You own the code, the domain, the design. Zero platform lock-in. If you ever leave, we hand it over clean.
Want to talk to a founder?
Book a free 15-min audit call.
Bradley or Nick will jump on the call — no SDR, no qualifying form. We’ll screen-share your site and tell you straight what we see, even if the answer is “you don’t need us.”