Apex Roofing
How a roofing company in Columbus, OH transformed their online presence with Macrolight Builders.
The Challenge
Where they started
Apex Roofing had been relying on a basic GoDaddy template site for three years. The site loaded slowly, had no clear calls-to-action, and looked nearly identical to every other roofer in Central Ohio. Despite running Google Ads, their cost-per-lead was climbing and form submissions had flatlined at around 8 per month.
Our Solution
What we built
We replaced their template with a custom, conversion-engineered site built on Next.js. Every page was designed around a single goal: get the visitor to request a free inspection. We added trust signals (license numbers, insurance badges, 150+ Google reviews), neighborhood-specific landing pages for their top service areas, and a speed-optimized media pipeline that dropped load time from 2.1 seconds to 0.4 seconds. We also integrated their CRM so every lead flows straight into their dispatch system.
The Results
Numbers that speak for themselves
+340%
Lead Increase
Monthly form submissions jumped from 8 to 35 within 60 days of launch.
0.4s
Page Load Time
Down from 2.1 seconds — a 5x improvement that boosted SEO rankings and reduced bounce rate by 62%.
$47K
Additional Monthly Revenue
The increase in qualified leads translated directly into closed jobs, adding $47,000 in monthly revenue.
“We were spending $3,000/month on ads and barely getting calls. Within two months of the new site launching, we had to hire two more crews just to keep up with demand. Macrolight paid for itself in the first week.”
Ready for results like these?
Get a free, no-obligation website audit. We'll show you exactly where you're leaving leads on the table and how to fix it.
No contracts. Free audit delivered within 24 hours.
"We went from 2 leads a week to 14 leads a week in the first month."
Rachel D.
HVAC Company · Dayton, OH