CoolAir HVAC
How a hvac company in Cincinnati, OH transformed their online presence with Macrolight Builders.
The Challenge
Where they started
CoolAir HVAC had an outdated WordPress site that hadn't been updated in four years. The theme was broken on mobile, the contact form intermittently failed, and they ranked on page three of Google for their core service keywords. They were losing an estimated 40% of mobile visitors to a poor experience, and their main competitor had recently launched a modern site that was pulling ahead in local search.
Our Solution
What we built
We executed a full redesign in just 21 days — migrating from WordPress to a blazing-fast Next.js stack. The new site features service-specific landing pages for each of their offerings (AC repair, furnace installation, duct cleaning), a prominent emergency service hotline with click-to-call, and customer review integration pulling live testimonials from Google. We implemented a technical SEO overhaul including proper heading hierarchy, image optimization, internal linking, and local business schema.
The Results
Numbers that speak for themselves
21 days
Time to Launch
From signed proposal to live site in three weeks — no downtime, no disruption to existing leads.
+156%
More Service Calls
Inbound service call volume increased 156% in the first quarter after launch.
12
First Page Rankings
Achieved first page Google ranking for 12 high-value keywords including 'HVAC repair Cincinnati' and 'AC installation near me.'
“I was nervous about switching off WordPress because that's all I'd ever known. Macrolight made it painless. The new site was live in three weeks and our phone hasn't stopped ringing since. Best business decision I've made in five years.”
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"We went from 2 leads a week to 14 leads a week in the first month."
Rachel D.
HVAC Company · Dayton, OH